ING Bank Romania and the Embassy of Sustainability have launched the second season of the «Business for the Future» program, which includes ten shows with important leaders in the Romanian business environment, on current sustainability topics. The invited entrepreneurs will explain what a sustainable business means and what concrete steps the local business environment must take in the transition to a sustainable and prosperous economy.
The shows can be watched online on the YouTube channel of the Romanian Embassy of Sustainability and the ing.ro page. New episodes will be published every Sunday, from 11:00, from April 10 to June 19. The shows are moderated by Dragoș Tuță, Founder of the Sustainability Embassy in Romania, and the guests are customers from the Business Banking division of ING Bank Romania from different sectors of the economy.
«We are glad to be able to contribute to this approach of our partner, by presenting some models of good practice from the community of ING entrepreneurs, active in different economic sectors. In recent years, in the Business Banking division, we have developed programs dedicated to the area of education and financial health of our customers. In the next period, we will take another step forward to support them by developing green products, reducing the carbon footprint, and facilitating the transition of customers to a circular economy. It is necessary to intensify our efforts to create a circular economy, and sharing the most efficient methods is essential to make progress in this direction» – points out Serge Offers, Head of Business Banking, ING Bank Romania.
The results of a study conducted by ING last year showed the desire of entrepreneurs to move to sustainable practices, but also the need to learn more about what sustainability meant for business. At the same time, they were concerned about the costs that integrating sustainability into their business could bring. Consequently, they expected from large companies, implicitly also from banks, information, education, and counseling initiatives in this new direction.
Through the shows from the season 2 «Business for the Future», the Romanian Embassy of Sustainability and ING Bank Romania aims to offer relevant advice and an authentic perspective to entrepreneurs who will build a sustainable business.
«Our mission at the Embassy of Sustainability is to encourage and help entrepreneurs to adopt the economic model in which companies, through partnerships, can solve social and environmental problems without sacrificing economic efficiency. Through our approach, the show «Business for the Future», we want to find out how the Romanian business environment is prepared to make the transition to a fairer economy and a more sustainable business, but also to offer examples to follow for those who are now starting the way to sustainability. Sustainability is a great business opportunity and only businesses that invest in sustainability can be profitable and have a long-term future» – said Dragoș Tuță, Founder of the Romanian Embassy of Sustainability.
Source: The article by HotNews.ro supported by ING Bank dated April 13, 2022