Starting and developing a business – both for sole entrepreneurs and companies – is easier with ING Bank Poland. ING has prepared a convenient process for setting up a business during one video call with an accountant for people who decide to start their businesses. In addition, the Bank offers an account for PLN 0 and accounting support at a fixed price for two years.
“The entrepreneurship of Poles is developing – according to the data of the Central Statistical Office (GUS) and the National Court Register (KRS), in 2022 we have 7% more new businesses compared to 2021, but due to rising costs, running the business, especially in the first year, becomes a challenge. We want to facilitate the start of all young Poles who decide to start their businesses and support them with solutions thanks to which they will be able to successfully develop without unnecessary costs at the start,” – said Wojciech Widenka, Director of the Customer Onboarding Center at ING Bank Poland.
“Beginner entrepreneurs are often the generation of people immersed in the digital world. And yet, in important or more complex cases, they still seek direct contact with an expert. Certainly, a good start for sole entrepreneurs and companies will be facilitated by a conversation with an accountant who will answer all questions and help fill out the appropriate applications. We have implemented and promoted a video call with an accountant when setting up a business and an account because in this way we provide the service remotely, and at the same time we provide substantive expert support during one call,” – said Barbara Pasterczyk, Bank Director Responsible for Marketing Communication at ING Bank Poland.
“We know how many questions arise when completing the formalities related to opening a business. Intending to maximally facilitate this process, at ING Accounting we offer the service of setting up a business with the help of an accountant for PLN 0. Our experience allowed us to arrange this path so that the future entrepreneur could arrange everything during a video call with an expert. The meeting takes place online, without the need to visit offices or a notary. It is extremely convenient and ensures that all documents have been completed correctly. In addition, for all new customers who decide to entrust us with their accountancy, we have an Accounting Office service with a price guarantee for two years. Our mission is to support entrepreneurs at every stage of their business development, that is why we want our offer to provide them not only with professional accounting assistance but also with stability and predictability of costs in the first two years of running a business,” – said Krzysztof Blinowski, Vice President of ING Services for Business.
More here: https://www.ing.pl/lp/zaloz-firme (in Polish)
Campaign title: “Start a business during a video call with an accountant”
Campaign start: January 2, 2023
Tools: radio + internet + direct marketing
Agency: Brain, GONG
Media: Mullen Lowe Media Hub
Source: the Bank`s press release dated January 02, 2023
