ING Bank Śląski in Poland launched a marketing campaign aimed at promoting SME customers.
In collaboration with famous singers, the bank is encouraging customers to leave positive opinions about small businesses on a special page created for the campaign, www.glosdlafirm.pl. At a later date, singers involved with the campaign will sing selected opinions.
Videos created within the campaign will be published on the Bank’s website and YouTube channel. Each company will be able to add its name to the video and place it on its Facebook page. To do so, the company should fill out a short application form with the name of the company, the fanpage address and e-mail address, to which a link to the final video for sharing will be sent. This ensures that every entrepreneur can encourage their customers to provide opinions and feedback.
Source: ING Bank Śląski press release from February 15, www.glosdlafirm.pl