ING Bank Poland presented its new campaign for entrepreneurs. The Bank offers entrepreneurs who are just starting their business journey some solutions that will help them in running their businesses. They can benefit from ING’s business expert support via video, a mobile POS for free, and car leasing from the first day.
“People who start and run businesses have a lot of responsibilities, which is why we provide them with convenient digital solutions. In the application, they will not only open their business accounts but also handle most banking matters. From day one, they can take out leasing and launch other services. We are available to entrepreneurs from the moment they decide to start a business. They can video chat with our expert to prepare well to start their business,” – said Ewa Łuniewska, Vice President of the Management Board at ING Bank Poland.
“Our campaign shows how entrepreneurs can positively surprise their customers, even those with unusual and non-standard expectations. ING with the solutions in its application can help them with this,” – said Barbara Pasterczyk, Bank Director Responsible for Marketing Communication at ING Bank Poland.
In the latest campaign, ING promotes tools that help businesses better respond to the needs of their customers from the very beginning:
The e-POS application is free of charge
The e-POS application from ING allows its customers to accept payments on their phones or tablets. The Bank accepts payments by Mastercard, Visa, and digital wallets. Businesses that want to use the application sign the agreement fully remotely, in Moje ING or ING Business. The money is quickly available in the business’s account – no later than 10:00 a.m. on the next business day. A starting business can take advantage of the Cashless Poland Program.
Car leasing in the application from day one
Every entrepreneur can apply for car leasing at ING from the first day of operation. He/she will receive a leasing decision within 24 hours. The customer using Moje ING will complete all formalities in mobile banking: apply, view the agreement and policy, invoices, and settlements. The customer can also sign the agreement with a qualified signature completely remotely. Moreover, such a customer may benefit from subsidies within the “My Electrician” Program.
The ING’s business expert is available via video and telephone call
The entrepreneur schedules a meeting with a business expert on the Bank’s website. The customer chooses the date, time, and form of meeting. The expert will help him/her to set up a business account.
Campaign title: “Entrepreneurs, you do impossible things for your customers”
Tools: television, radio, internet, direct marketing
Agency: Brain, GONG
Media: Mullen Lowe Media Hub
Source: the Bank’s press release dated January 29, 2024
