ING Bank Romania launches the “Banking and even more for SMEs” campaign and continues the series of innovations.
One year after its launch, the ING SoftPOS application, which turns the Android mobile device into a POS, is enjoying success among Romanian entrepreneurs. One in four ING customers accepts contactless payments directly on their mobile phones, through the ING SoftPOS application. Every month they perform more than 100,000 transactions and the traded volumes are growing substantially.
Furthermore, ING has also implemented instant payments for SMEs in ING Business. Therefore, any payment in RON, with a value of less than RON 50,000 (approx. EUR 10,000) sent to an IBAN of a bank that has joined the instant system, will be collected immediately by the business partner, without any additional costs.
“At ING, innovations are the result of continuous conversations with our customers, and the rate of adoption of new options and services represents, for us, the success rate of the projects developed. The ING SoftPOS application is a successful example of this, and the latest version released has incorporated our customers’ suggestions. At the same time, we improved the user experience in the ING Business application. Our goal is to provide a complete digital experience to customers, and in-person consulting adds value to the operations they perform every day. “Banking and even more” is ING’s philosophy by which we commit ourselves to stay close to our customers at every stage of growth, listen to them and offer them truly relevant tools for their business needs,” – said Luana Sorescu, Head of Customer, Business Banking Division at ING Bank Romania.
For Romanian entrepreneurs, the flexibility of financial options, the digitization of banking services, and access to consulting are key factors for medium- and long-term business development.
The flexibility of financial options and digitalization
At ING, SMEs enjoy predictability and flexibility with the ING Fix current account packages, which offer fixed monthly costs and access to the ING Business and ING SoftPOS applications. The Bank created the ING Fix packages so that entrepreneurs can focus on what is most important to them – business growth and the relationship with the Bank is a fixed factor in the daily unpredictable environment.
At the same time, the entrepreneurs` lending needs are covered by ING Util, which provides access to quick and easy loans. They can instantly receive up to RON 500,000 (approx. EUR 101,000) for a maximum period of five years for current expenses.
Investing in personal and business development
Entrepreneurs learn the most from doing (71%) and interacting with other entrepreneurs (62%), while 54% prefer to take classes and 43% watch webinars. At the same time, one in two entrepreneurs declares that mentoring and communities dedicated to them represent an important need for business development, almost as important as access to financing.
By supporting the Startarium and ScaleOut program, organized in partnership with Romanian Business Leaders (RBL), ING has created a strong community around Romanian entrepreneurs, offering them the necessary levers for personal development, especially for their businesses.
Source: the Bank`s press release dated June 20, 2023
