Payment Authentication: Trends, Regulations & Opportunities


Last week Olena Gryniuk talked to Barnabás Ferenczi and Andy Ramsden from  G+D Mobile Security on the topic of Payment Authentication. In this article, you can find the main bullet points and thoughts of the discussion and the video of the full conversation.

Customer Behavior

Customer behavior is changing constantly, moving away from visiting banks physically towards having your bank in the digital devices. And lockdown period accelerated this trend very much. Customers and businesses moved to the digital channels and that requires more security in processing data and payments.

The main challenge at the moment is to find a balance between delivering a security in payments without jeopardizing customer experience. Because to make payments secured with authentication in several steps is simple, but to do this with the excellent customer experience is a challenge. So not to create too much friction and also at an adequate cost.


Andy and Barnabas defined the following top trends in payment authentication area:

  1. Moving away from the hardware solutions and passwords (as people are constantly forgetting them) towards the biometric solutions.
  2. Biometrics. As a balanced approach to have secured solutions with good user experience and at adequate cost.
  3. Interesting debate is happening now about behavioral authentication, which is based not on the inherited biometrics but how the customer uses the digital device: how holds it, press the buttons etc. It can learn with the time, take contextual location into account, and build a picture on how confident the user is when making request on this device. And if you score it highly, you can move from the biometrics at all. This can remove friction.
  4. Low-touch economy with multi-functional wearable devices integrating payment devices, keys to the office, home etc.
  5. End-to-end ecosystem, providing seamless digital environment for users, merchants and banks.

Watch full conversation for more details: