Pekao Bank in Poland presents products for business customers, including the PeoPay application and POS terminals within two online campaigns. The introduced solutions confirm that the Bank listens to its customers and implements further functions and improvements to make business banking simpler and more enjoyable.
The PeoPay application campaign
“The PeoPay Very Business Application” is the main message of the first campaign, which presents the possibilities of the PeoPay application for business customers and its solutions that facilitate running a business.
The campaign shows that when customers have many applications on their phones, they usually only use intuitive and tailored to their needs and expectations. This also applies to people who run their businesses. Pekao Bank, understanding the needs of entrepreneurs, introduces further solutions to the PeoPay application to facilitate running a business, including the option of managing a business card and a wide list of instructions and options for purchasing banking products online. Entrepreneurs can also use it to pay for parking lots and business trips on highways. The application can be personalized, which allows them to adjust the desktop to individual preferences. Additionally, thanks to the function of switching profiles from individual to business and vice versa. As a result, they can use one application instead of two.
The POS campaign
The Bank`s second campaign promotes submitting an online application for a POS. The Bank focuses on convenience and modernity and also informs about promotions.
The campaign raises awareness that customers are increasingly using cashless payment methods when shopping in-store. Speed, convenience, and safety mean that, given the choice, they are more willing to visit retail and service points that have POS terminals.
An entrepreneur who uses the POS offer at Pekao Bank receives a free device installation service, staff training, and this service for free. Additionally, the business owner may decide to add his/her logo or other personalized information.
Moreover, such an entrepreneur can benefit from additional services: dynamic currency conversion (DCC) or cash withdrawal when making purchases (so-called cashback).
“The promotional campaigns are intended to bring banking closer to business, make running a business easier, shorten the time of dealing with matters, and enable cashless payments. All this is on attractive terms with quick availability,” – says Patryk Korus, Head of Digital Channels and Processes Activation at Pekao Bank. “The solutions presented in the campaigns confirm that we strongly focus on Polish entrepreneurs because they are the heart of Polish business”.
More details about campaigns can be found here (in Polish):Â
Source: the Bank`s press release dated January 08, 2024
