Description
As the digital sales process of financial products to the SME segment is becoming more and more relevant, we decided to start the annual reviews of digital customer acquisition processes with this study and publish some first examples of such implementations in the CEE region.
Described cases from:
- Budapest Bank (Hungary)
- Banca Transilvania (Romania)
- Alior Bank (Poland)
- ING Bank (Poland)
- PKO BP (Poland)
- SMEO (Poland)
- Garanti BBVA (Turkey)
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