ING Bank Poland encourages Poles to thank their favorite businesses for doing impossible things for their customers and send them Valentine’s Day cards!
On February 14, we confess our love and send Valentine’s Day gifts to those we love. This year, in its “FirmLove” campaign, ING Bank Poland encourages Poles to congratulate businesses that they appreciate.
In this case, the Bank has prepared special Valentine’s Day cards, which can be personalized using a prepared filter in the Meta-Facebook and Instagram applications. They should follow the “FirmLove” filter page, and select one of four prepared graphics, and one of ten special wish texts for businesses, they can also add a photo, tag, and send a Valentine’s Day card.
“Thanking entrepreneurs for surprising us every day and meeting our non-standard expectations is not only a nice gesture but also helps in further development. Valentine’s Day card is the best recommendation and opinion we can give them,” – said Barbara Pasterczyk, Bank Director Responsible for Marketing Communication at ING Bank Poland.
The campaign is part of the ongoing ING campaign entitled “Entrepreneurs, you do impossible things for your customers”, which promotes solutions for entrepreneurs. People who decide to start their businesses can benefit from ING’s business expert support via video, a free mobile POS, and car leasing from the first day.
More about the campaign can be found here (in Polish).
Title of the campaign: “FirmLove ING”
Tools: internet, direct marketing
Agency: GONG
Media: Mullen Lowe Media Hub
AR Effect Developer: Lens That
Read our previous news to learn more about the campaign for entrepreneurs:
ING Bank Poland presented its new campaign for entrepreneurs
Source: the Bank’s press release dated February 13, 2024
